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The two firms Prima Comunicazione and Prima Ricerca, aiming at operating more and more in synergy to offer the market 360° services for the full coverage of the entire product lifecycle, have decided to strengthen their corporate image under the same brand “Prima”. It does not deal with a graphic need or with coordinated image, but with the intention to act as a single entity: two separate companies that can efficiently interact, being able to rely on their strong know-how and sales force, and, together, provide services and solutions at all levels to all players in electronic sector: Manufacturers, Importers, Operators, Distributors, Mass Market and Specialized Centres, Dealers and Service Centres. All players can find in Prima advanced services and customized solutions from the engineering and design stage to laboratory testing, from specialized technical services down to micro-BGA technology to advanced logistics, from re-cycling to spare parts and raw material recovery.